Garuda Maintenance Facility AeroAsia (GMF AeroAsia)
GMF AeroAsia is a company engaged in the maintenance, repair, and overhaul (MRO) of aircraft in Indonesia. As a subsidiary of Garuda Indonesia, GMF AeroAsia has a strong reputation for providing high-quality MRO services, supported by a team of experienced professionals and modern facilities. The company is committed to continuously innovating to enhance its services and technologies to meet the needs of customers in an increasingly competitive aviation industry.
Corporate Strategy and Business Development at GMF AeroAsia is responsible for designing and implementing communication strategies and identifying new business opportunities. This department plays a crucial role in guiding the company's vision and mission, ensuring that every initiative taken aligns with GMF AeroAsia's long-term goals. The primary focus of this department is to drive innovation and sustainable business development through effective communication and engaged stakeholders.
Active Involvement in Projects
Communication Strategy Development
The primary focus of the internship was to support the development of communication strategies showcasing GMF AeroAsia's innovation initiatives, particularly the Xception project. This involved close collaboration with the team to design and implement communication plans emphasizing technological advancements and service improvements. The communication strategy aimed to highlight how these innovations contribute to GMF AeroAsia's competitive advantage, targeting both internal and external audiences, including clients, partners, and employees.
Content Writing and Development
Content creation played an important role in the internship, involving writing and developing various forms of communication materials for the Xception project. This included creating informative articles, press releases, and digital content explaining the innovative solutions implemented by GMF AeroAsia. The content was designed to be informative and engaging, making complex technological advancements accessible to a broader audience.
Photography and Videography
Capturing high-quality visual content was another critical responsibility. This included photography and videography documenting the innovation process and key milestones of the Xception project. These visuals were used in promotional materials, internal communications, and social media campaigns to enhance the narrative surrounding GMF AeroAsia's innovations.
Graphic Design
This role also included responsibilities in graphic design, involving the creation of visual materials for communication campaigns. These graphic designs included infographics, posters, and other marketing materials that supported the communication strategy and enhanced the visual appeal of the messages conveyed to the audience.
Talent and Modeling
The internship involved direct work as talent and model in promotional campaigns for the Xception project and other initiatives. Involvement in various photo shoots and video content contributed to the visual representation of GMF AeroAsia’s innovative culture, aligning with the company's strategic messages and enhancing brand image.
Video Editing
Video editing was another significant task, involving the production of professional and engaging video content featuring the Xception project and other innovation initiatives. The editing included cutting footage, adding effects, and ensuring that the final product effectively communicated GMF AeroAsia's services and technological advancements.
Creative Campaign Management
Engagement in managing creative campaigns for the Xception project was a significant responsibility. This included brainstorming ideas for marketing campaigns, planning execution schedules, and coordinating efforts with other team members. The goal was to create innovative campaigns that could raise awareness about the company's advancements and encourage stakeholder engagement.
Social Media Strategy Implementation
Managing the social media strategy for the Xception project and other innovation initiatives was also an important aspect. This task involved creating, scheduling, and monitoring content across GMF AeroAsia's various social media platforms. The aim was to consistently communicate the company's innovation narrative and ensure that the information reached a broad audience, encouraging engagement from both internal and external stakeholders.
Internal Communication Management
Managing the internal communication strategy for the Xception project and other innovation initiatives was also a crucial aspect. This task involved creating, scheduling, and monitoring content on GMF AeroAsia's social media platforms. The aim was to consistently communicate the company's innovation narrative and ensure that the information reached a broad audience, encouraging engagement from both internal and external stakeholders.
