BEYOUTH NETWORK
Co-founding BEYOUTH Network, which consists of BEYOUTH Media and BEYOUTHFIT, marked a significant step in building a multifaceted and dynamic digital platform. Over two years, BEYOUTH Network has grown into two distinct yet complementary brands, each with a clear vision and strategy.
BEYOUTH Media focuses on becoming a hub for digital content, providing informative and engaging material, especially for young people. This platform produces a variety of content, including articles, videos, infographics, and social media posts, all designed to offer insights on topics such as personal development, career tips, mental health, and current social issues. The goal is to inspire and empower the younger generation through easily digestible and relevant content, with a commitment to creating an inclusive space for learning and discussion. This content is distributed across various platforms, ensuring wide reach and active engagement from the audience.
Meanwhile, BEYOUTHFIT taps into the growing trends in athleisure and streetwear by offering a selection of fashionable clothing and accessories. BEYOUTHFIT targets young people who are fashion-conscious, highlighting stylish yet comfortable apparel in line with current trends. The brand has built a strong online presence through social media campaigns, collaborations with influencers, and an e-commerce platform. In addition to driving online sales, BEYOUTHFIT’s strategy focuses on creating a community of fashion-forward individuals connected to the brand’s youthful and dynamic identity.
Key Responsibilities as a Public Relations Specialist
Communication Strategy Development
The main responsibility in this role is to create and manage communication strategies for both BEYOUTH Media and BEYOUTHFIT. For BEYOUTH Media, the strategy is focused on delivering relevant and informative content to the target audience, primarily young people seeking information on lifestyle, trends, and current issues. Meanwhile, for BEYOUTHFIT, the strategy is centered on building a brand image that is trendy, dynamic, and fashionable. Both strategies are implemented across various social media platforms and websites, ensuring message consistency, brand alignment, and significant impact on the audience.
Each step in the strategy development is based on market trend research, audience preferences, and analysis of previous content performance. This includes determining the best time to post content, the most suitable messaging, and the platforms that have the most influence on brand visibility. Through these strategies, both entities, BEYOUTH Media and BEYOUTHFIT, can maintain relevance in a competitive market and build long-term relationships with their audiences.
Content Writing and Development
Content writing and development play a major role in creating a strong and engaging narrative for both brands. Press releases, articles, and social media posts are crafted into compelling and relevant content, tailored to the unique tone of voice for each entity.
For BEYOUTH Media, the content focuses on informative aspects, such as articles about the latest fashion trends, healthy lifestyles, technology, and career guides for young people. Meanwhile, for BEYOUTHFIT, the content reflects current fashion trends, tips on mixing and matching outfits, and product promotions. Every article, social media post, and promotion is designed to drive interaction and increase brand and product awareness.
Website Management
Managing the websites is a key responsibility, ensuring that the content developed is regularly updated and posted. This task includes periodically refreshing relevant information, ensuring a user-friendly navigation experience, and maintaining the functionality of e-commerce to support BEYOUTHFIT’s Meta commerce transactions. BEYOUTH Media’s website is more focused on delivering digital information, while BEYOUTHFIT’s website is designed to showcase trendy clothing and accessories collections.
By managing these websites, the overall user experience is enhanced both aesthetically and functionally, ensuring that visitors can easily find information and make transactions efficiently. Every aspect of website management is tailored to meet the needs of a dynamic digital audience.
Social Media Strategy Implementation
The execution of the social media strategy focuses on increasing visibility and engagement on major platforms like Instagram, Facebook, and TikTok. The first step in implementing this strategy involves identifying the target audience and creating a content schedule that aligns with current social trends and cultural relevance. Each post is crafted to maximize engagement, raise brand awareness, and drive sales conversions.
Visual content, such as photos and videos, is produced to create a compelling visual narrative that aligns with the intended message. Additionally, interactions with the audience through comments and Direct Messages are carefully managed to build more personal relationships and foster customer loyalty.
Photography and Videography
Another crucial responsibility is capturing high-quality photos and videos that showcase BEYOUTHFIT products and BEYOUTH Media content. Every photo shoot or video session is meticulously planned, from concept design to location selection and coordinating with talent and models to create visually appealing and captivating visuals.
In BEYOUTH Media, photography and videography support informative stories, such as event coverage or interviews with inspiring figures. For BEYOUTHFIT, the visuals highlight the latest fashion products, combined with a lifestyle relevant to the target audience. Strong visual content not only boosts engagement on social media but also plays a vital role in reinforcing brand image.
Talent and Model Involvement
Part of the content creation process includes direct involvement in promotional campaigns as a talent and model for BEYOUTHFIT. This participation adds an authentic element that helps make marketing materials more relatable and appealing to the audience. Showcasing BEYOUTHFIT products through talent who emotionally connect with the brand creates a deeper connection with customers.
This involvement also strengthens content strategies that rely on visual storytelling and humanistic elements, emphasizing the emotional and lifestyle aspects represented by BEYOUTHFIT.
Creative Campaign Management
Managing creative campaigns for both BEYOUTH Media and BEYOUTHFIT is a significant part of this role. These campaigns not only aim to increase brand awareness but also to drive interaction and sales of BEYOUTHFIT products. The campaign planning process begins with brainstorming ideas, identifying the right media, and executing campaigns across various platforms, both online and offline.
Campaigns for BEYOUTH Media are often issue-based and focused on raising awareness and education, while BEYOUTHFIT’s campaigns focus on product promotion and introducing new collections. Each campaign is designed to create maximum impact in terms of both engagement and sales conversions.
Social Media Strategy Execution
This role also includes developing and executing social media strategies for both brands. The strategies focus on increasing visibility, interaction, and sales through platforms like Instagram and Facebook. Each social media post is carefully scheduled, backed by in-depth content performance analysis to identify audience trends and needs. In this way, BEYOUTH Media and BEYOUTHFIT remain active, relevant, and competitive in the digital world.
